Meet the team
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Arti Soni
Hina Patel
Owner
Sam Patel
Sharmin Narci
Manager
What Our Clients Say
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Read testimonials from our satisfied customers
Excellent, clean and professional.
Sharmin is fantastic. They are a wonderful team!
i don’t trust anyone else with my eyebrows! every technician is amazing, gentle and so tho...more
My go to spot in NYC
Ashu 10/10 for eyebrows everytime, and Heena is so sweet!!
I’m so grateful to have had Heena Aunty as part of my postpartum journey. ❤️ Her postnatal...more
Sam did an incredible job. I never trust salons with my eyebrows because theyre so unique ...more
Frequently Asked Questions
Get answers to common questions about Sides.
Most Sides waxing appointments take about 10–20 minutes depending on hair density and client preferences. We perform a quick consultation, cleanse the area, then apply gentle wax for efficient, comfortable hair removal and shaping.
Some temporary redness or mild sensitivity is normal for 24–48 hours. We use soothing post-wax products and provide aftercare instructions to reduce irritation. Avoid sun, retinoids, and exfoliation immediately after waxing.
Ensure hair is about a quarter-inch long so the wax can grip. Avoid heavy moisturizers, exfoliation or retinoids 48 hours prior. Arrive with clean, makeup-free skin and inform the technician of any medications or sensitivities.
Most clients return every three to six weeks depending on personal hair growth and desired look. We’ll recommend a tailored schedule after your first visit to ensure consistently smooth, natural-looking results.
Yes — many clients pair Sides waxing with brow shaping, threading, or facial waxing for a cohesive finish. Book back-to-back services and our team will coordinate timing for a comfortable, efficient appointment.
Yes, with proper consultation. We assess skin condition first and choose appropriate wax and aftercare. For active acne or open lesions we may recommend alternative methods to avoid irritation and ensure safe treatment.
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Threading & Brow/Lash Enhancements in Midtown East: Which to Choose
Published On: July 19, 2026
